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On: March 22, 2020 Posted in Africa Confidential, Ambazonia, Cameroon, Cameroon Special, Countries, Opinions & Reflections, The World Comments: 0 Views: 0

A Superbrand of Sport – Animals, Politicians and the Survival of a Century-old Symbol

This is the story of a brand which has matured over the past 100 years into a global superbrand and an example of the power of branding regardless of time, politics, race or culture. It helped heal the wounds after ...